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In the current hyper-competitive business environment, you may feel that you need an army to run your business. The demands on production, human resource management, customer service, sales & marketing and the ever changing landscape of technology bewilders the managers causing nine out of ten startups to fail.
Formulating a viable marketing strategy and its implementation is an overwhelming project. It is even more challenging when you are starting your business and need to create brand awareness and are limited to a few personal contacts. Online marketing can help the business, but only if it is planned and executed with a very focused approach.
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Formulating a viable marketing strategy and its implementation is an overwhelming project. It is even more challenging when you are starting your business and need to create brand awareness and are limited to a few personal contacts. Online marketing can help the business, but only if it is planned and executed with a very focused approach.
It all starts with the basics . The fundamentals of business never change.
1. Know your product;
2. Clear identification and understanding of the target market; and,
3. Be persistent and consistent in implementation with a review and adjustment at each milestone executing marketing strategy until the message gets out.
Team Logo Design Viz develops a cost effective digital media content strategy by understanding the basics of your product, competition and target market and then leverage the relevant tools. Digital marketing costs 62 percent less than traditional marketing and results in three times as many leads.
Customers follow their own purchase cycle which cannot be dictated by the seller. This means you're your brand must be at the forefront of its competition and dominate the market to attract your customers when they are ready to buy. By leveraging the cost effective digital media you can dominate your competition and keep your target audience engaged during this consumption cycle.
The digital media campaign is crafted by Team Logo Design Viz by considering your strategy and visualizing what the message will look and sound like, what will it convey and how effective will it be in accomplishing the business objectives. We follow an integrated online marketing approach vy always keeping in mind the company's mission and how it will reflect on your business strategy.
Team Logo Design Viz tests the message with a control group and measures its effectiveness. This gives us relevant information about the message if it is more appealing by video, infographics or podcasts. It also tells us what your target markets' pain points are and how your services can help them to better tailor the message. The online marketing -content strategy tailored around the preferences of the target audience is twice as likely to be effective. Further, 73 percent of online buyers get frustrated when website content appears to have nothing to do with them. The targeted content is developed by reviewing market intelligence, blog comments, and online surveys to figure out their needs and pain points. Further, we encourage our clients to provide information by conducting focus groups to gain deeper insights into their demographic information, lifestyle habits and product/service perception. This continued engagement with the customers allows gathering and synthesizing information to customize targeted content.
The greatest challenge in online/digital marketing is maintaining a consistent online presence. The digital media visitor has a limited attention span requiring a steady flow of content. Team Logo Design Viz schedules a steady workflow pipeline to engage your customers and stay at the forefront of their minds when they need your services. We have a team that envisions ideas, develops them, test markets and then publishes them to keep a constant flow of blog posts, infographics and videos funneling into the hands of your customers.
Team Logo Design Viz knows that digital marketing isn't about quick, easy results. It is all about building a solid online presence where we take the time to know your customers, product, competition and earn their trust and respect by showing we understand and cater to their needs by leveraging our client's USP's. All in all Team Logo Design Viz steps in by aligning itself to your corporate objectives and helps achieve your business objective by effectively executing digital media strategy.
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